It would seem that I'm not as familiar with blogging as I thought I was. Week after week I've typed away thinking that everything is working out properly. Lo and behold my posts haven't been getting published, only saved which makes them a "draft" in the postings list.
So here's a bunch of posts that due to user failure never got posted.
Fail.
- Find out what I'm doing, Follow Me :)
April 19, 2011
Meeting with mcmillan
Yesterday we met with a couple of people from the mcmillan creative team to come up with a few things but most interstingly a video which we hope will spread across the world-wide-web not only because of its message but also because of its creativity.
The mcmillan agency is one of the premier ad and marketing agencies in Canada (in my opinion, anyway). They have a very different way of looking at things and come up with ideas that are leaps and bounds above competitors. Now, granted you're going to pay big bucks for this kind of creative genius but it's worth it. Their work has won numerous awards and if you watch any of the videos on the mainpage of their website, http://www.mcmillanagency.com/, you'll see why.
Not only will they take on the creative elements of a project or program they'll outline an entire communications and social media strategy around it! I don't know yet what they've got up their sleeve based on the minutia of information we gave them but I can't wait to find out. Our next meeting is probably going to be in a couple weeks and hopefully we'll have another good dialogue. And we'll all be inspired to tredge forward.
The mcmillan agency is one of the premier ad and marketing agencies in Canada (in my opinion, anyway). They have a very different way of looking at things and come up with ideas that are leaps and bounds above competitors. Now, granted you're going to pay big bucks for this kind of creative genius but it's worth it. Their work has won numerous awards and if you watch any of the videos on the mainpage of their website, http://www.mcmillanagency.com/, you'll see why.
Not only will they take on the creative elements of a project or program they'll outline an entire communications and social media strategy around it! I don't know yet what they've got up their sleeve based on the minutia of information we gave them but I can't wait to find out. Our next meeting is probably going to be in a couple weeks and hopefully we'll have another good dialogue. And we'll all be inspired to tredge forward.
Social Media Breakfast
This morning my boss and I attended the Social Media Breakfast on Social Media Trends at the Irving Greenberg Theatre Centre; the speaker was Dave Fleet who works at Edelman in Toronto.
For information about SMB check out their site: www.socialmediabreakfast.com/ottawa
For information about Deve Fleet check out: davefleet.com/about
Your can follow both on Twitter, join them on Facebook, see what Dave likes to read on del.icio.us.
Dave's talked focused on the major trends in social media and best practices. Because the session is only an hour and a half (starting at 7:30 am - too early) he flew through a lot of the content but has provided his slides online here.
His website, from what I've seen, is also a huge wealth of information on all things social media and business. If you have the chance to see Dave Fleet speak somewhere GO. He knows what he's talking about and he's got a charming English accent.
But take some coffee if it's a 7:30 am session, he talks so fast it can be hard to follow without it!
For information about SMB check out their site: www.socialmediabreakfast.com/ottawa
For information about Deve Fleet check out: davefleet.com/about
Your can follow both on Twitter, join them on Facebook, see what Dave likes to read on del.icio.us.
Dave's talked focused on the major trends in social media and best practices. Because the session is only an hour and a half (starting at 7:30 am - too early) he flew through a lot of the content but has provided his slides online here.
His website, from what I've seen, is also a huge wealth of information on all things social media and business. If you have the chance to see Dave Fleet speak somewhere GO. He knows what he's talking about and he's got a charming English accent.
But take some coffee if it's a 7:30 am session, he talks so fast it can be hard to follow without it!
Social Media, Networking and Mobile Technology Summit
This has definitely been a do-it-all week!
I had a teleconference with TEC Edmonton about building a smartphone app which would give you the UV Index, temperature, etc for your location (within 10 km) and sun safety tips based on your skin type that you plug in along with other information during set-up.
Had another teleconference with pharma company about sponsorhing a public education campaign, which for the first time would include pre-planned social media elements (YouTube, Twitter, & Facebook).
Then headed off to Toronto for the Social Media, Networking and Mobile Technology Summit hosted by the Canadian Society of Association Executives (CSAE). The speakers, Andy Steggles and Angelika Lipkin, covered a lot of material but still had some much that we're going to be having a webinar in about 6 weeks to address the extra content and allow for questions about things that may/may not be working.
The summit was great because it focused on social media and social networking for not-for-profits which incidentally is where I find myself. Part of the registration fee for the summit was Andy Steggles book "Social Networking for Nonprofits: Increasing Engagement in a Mobile and Web 2.0 World". Apparently the book is a great resource that many people find helpful. So much so that it was out of print at the time of the meeting but CSAE has said they will be mailing them out and I find that I'm actually anxious to get my hands on a copy.
During the meeting Andy and Angelika, from HigherLogic.com asked that we tweet about the session using the hashtag #CSAE11. People were tweeting during the sessions and Andy even tweeted a video from the karaoke night following the first day's session. Those Ontario Real Estate Association girls sure enjoyed the spotlight ahaha!
I had a teleconference with TEC Edmonton about building a smartphone app which would give you the UV Index, temperature, etc for your location (within 10 km) and sun safety tips based on your skin type that you plug in along with other information during set-up.
Had another teleconference with pharma company about sponsorhing a public education campaign, which for the first time would include pre-planned social media elements (YouTube, Twitter, & Facebook).
Then headed off to Toronto for the Social Media, Networking and Mobile Technology Summit hosted by the Canadian Society of Association Executives (CSAE). The speakers, Andy Steggles and Angelika Lipkin, covered a lot of material but still had some much that we're going to be having a webinar in about 6 weeks to address the extra content and allow for questions about things that may/may not be working.
The summit was great because it focused on social media and social networking for not-for-profits which incidentally is where I find myself. Part of the registration fee for the summit was Andy Steggles book "Social Networking for Nonprofits: Increasing Engagement in a Mobile and Web 2.0 World". Apparently the book is a great resource that many people find helpful. So much so that it was out of print at the time of the meeting but CSAE has said they will be mailing them out and I find that I'm actually anxious to get my hands on a copy.
During the meeting Andy and Angelika, from HigherLogic.com asked that we tweet about the session using the hashtag #CSAE11. People were tweeting during the sessions and Andy even tweeted a video from the karaoke night following the first day's session. Those Ontario Real Estate Association girls sure enjoyed the spotlight ahaha!
Workshop Day
So today I went to an IABC Workshop called Evaluation Bootcamp lead by Caroline Kealy. For those of you unfamiliar, the IABC is the International Association of Business Communicators.
The session had absolutely nothing to do with social media but it was brilliant nonetheless. I am so pleased to find out that I'm not alone in the canoe with the hole. Regardless of the size of the communications departments we're all facing the same problems - time! The communications department at my organization consists of me, myself and I and I'm running into the same problems as companies with communications departments with hundreds of staff. Which is both pleasantly surprising (because I'm managing to survive) as well as a little disheartening (it may never get better).
A consent theme during the workshop was that many of us in communications have the evil time monster gnawing at us. We have only enough time and resources to create and launch our programs/initiatives but no time to evaluate their success. It brings to mind the idea of Santa's elves building toys, wrapping them up beautifully, throwing them out the window and starting again.
What Caroline pointed out in her talk is that we need to be vigilant when building our communications strategies to incorporate elements that are easily measureable and create benchmarks in the planning phase, thus making evaluation less of a tedious task.
AGREED!
The best part of the workshop was the easy to use templates Caroline provided and the links on her website, Ingenium Communications.
Evaluations is not such a big scary word anymore. Strategic development on the other hand ...... don't get me started ☺
The session had absolutely nothing to do with social media but it was brilliant nonetheless. I am so pleased to find out that I'm not alone in the canoe with the hole. Regardless of the size of the communications departments we're all facing the same problems - time! The communications department at my organization consists of me, myself and I and I'm running into the same problems as companies with communications departments with hundreds of staff. Which is both pleasantly surprising (because I'm managing to survive) as well as a little disheartening (it may never get better).
A consent theme during the workshop was that many of us in communications have the evil time monster gnawing at us. We have only enough time and resources to create and launch our programs/initiatives but no time to evaluate their success. It brings to mind the idea of Santa's elves building toys, wrapping them up beautifully, throwing them out the window and starting again.
What Caroline pointed out in her talk is that we need to be vigilant when building our communications strategies to incorporate elements that are easily measureable and create benchmarks in the planning phase, thus making evaluation less of a tedious task.
AGREED!
The best part of the workshop was the easy to use templates Caroline provided and the links on her website, Ingenium Communications.
Evaluations is not such a big scary word anymore. Strategic development on the other hand ...... don't get me started ☺
TimedRight....Is it?
Today I met with TimedRight, a group that has created a social networking site (of sorts) for the medical community. With them we will be creating a section for our members to use discussion boards, present/discuss case studies, continue with self-direct CME as well as interact with other medical specialties in open forum areas.
Our hope is to use this site to engage our members before the conference in June, during the conference and after the conference to poll them about the sessions and what take away messages were most useful to them.
The site itself is not unlike AlgonquinSocialMedia.Ning.com but not quite as social media heavy. You create a profile, join groups, start discussions. You can post documents or meeting minutes for circulation within a committee. I'm pretty sure you can even link your twitter feed.
What I'm not sure about is whether our members will use a site like this. As medical specialists their time is already quite tied up between seeing patients, maintaining their certification (CME), doing rounds, and journal study. Do they have time to join another networking site? Will they want to?
At what point do we say "enough is enough" and disconnect or go offline? For me that's right about now, it's been a long day.
Our hope is to use this site to engage our members before the conference in June, during the conference and after the conference to poll them about the sessions and what take away messages were most useful to them.
The site itself is not unlike AlgonquinSocialMedia.Ning.com but not quite as social media heavy. You create a profile, join groups, start discussions. You can post documents or meeting minutes for circulation within a committee. I'm pretty sure you can even link your twitter feed.
What I'm not sure about is whether our members will use a site like this. As medical specialists their time is already quite tied up between seeing patients, maintaining their certification (CME), doing rounds, and journal study. Do they have time to join another networking site? Will they want to?
At what point do we say "enough is enough" and disconnect or go offline? For me that's right about now, it's been a long day.
Allowing for the dialogue
(I'm going to rant, I'm a bit frustrated.)
I think I mentioned in a previous post that the organization I work for has jumped on the band wagon and created a Facebook fan page. As the administrator of this page I'm running into some difficulties with some executive members of our Association who don't want to see the page opened up to the public for commenting.
I have a problem with this because the whole reason for social media is to engage with people, to start those dialogues and foster a spirit of trust and credibility in the organization. But we (the royal one) can't do that if people can't make comments to post content. It's how you respond to those comments (positive or negative) that people will appreciate and how quickly you can put out any fires should they happen. Why is it that some people are so fearful of change?? I'm just starting to get my feet wet when it comes to social media but even I understand the necessity for dialogue and feedback.
In any event, I'm going to continue to plead my case in hopes that the executives see "the light" as it were and move forward with me, knowing that strategies are in place to deal with any tricky situations before they happen. (I've found that having a communications crisis strategy in place before a crisis occurs to be super handy. Not only for the "what to do" aspect but also in making change happen.)
Rant over. Again sorry.
I think I mentioned in a previous post that the organization I work for has jumped on the band wagon and created a Facebook fan page. As the administrator of this page I'm running into some difficulties with some executive members of our Association who don't want to see the page opened up to the public for commenting.
I have a problem with this because the whole reason for social media is to engage with people, to start those dialogues and foster a spirit of trust and credibility in the organization. But we (the royal one) can't do that if people can't make comments to post content. It's how you respond to those comments (positive or negative) that people will appreciate and how quickly you can put out any fires should they happen. Why is it that some people are so fearful of change?? I'm just starting to get my feet wet when it comes to social media but even I understand the necessity for dialogue and feedback.
In any event, I'm going to continue to plead my case in hopes that the executives see "the light" as it were and move forward with me, knowing that strategies are in place to deal with any tricky situations before they happen. (I've found that having a communications crisis strategy in place before a crisis occurs to be super handy. Not only for the "what to do" aspect but also in making change happen.)
Rant over. Again sorry.
March.....really??
I don't know how March showed up so quickly but it's here which means...
We're also discussing a massive redesign of our website (www.dermatology.ca) which is going to be an insane amount of work.
SIDEBAR: If anyone knows of any good web design
companies in Ottawa, I welcome any and all suggestions.
But hopefully, they will give me a reasonable timeline to have the redesign done and can roll it out in phases rather than as one giant lump sum.
Hmm, I'm noticing that my blog posts of late aren't really all that tied to social media and have taken on more of a form of ranting diatribes. I suppose it was bound to happen at some point. My apologies.
- Mum's birthday is Thursday (51 years young)
- Media efforts ramp up at work to address the upcoming conference
- And my workload is about it get ridiculous as all our programs seem to run during the same three month window.
We're also discussing a massive redesign of our website (www.dermatology.ca) which is going to be an insane amount of work.
SIDEBAR: If anyone knows of any good web design
companies in Ottawa, I welcome any and all suggestions.
But hopefully, they will give me a reasonable timeline to have the redesign done and can roll it out in phases rather than as one giant lump sum.
Hmm, I'm noticing that my blog posts of late aren't really all that tied to social media and have taken on more of a form of ranting diatribes. I suppose it was bound to happen at some point. My apologies.
FAMILY DAY LONG WEEKEND!!
Hurrah! A long weekend in February an extra day to help me survive the long cold winter in Ottawa!!
Going into the long weekend I didn't have any plans much more than to relax, catch up on some reading, maybe watch a movie and do some much needed laundry. But that all changed at 3:45pm on Friday.
Friday afternoon I get a text from a friend asking if I want to go see "Unknown" which of course I do because I have a great love for Liam Neeson. Great flick by the way, very good plot twists. Anyway, after the movie I tweeted my love for it and all things Liam Neeson. From which sprouted a random tweet-convo with a friend who lives/works in Los Angeles. He works in television and is writing a screenplay for a movie he and his friends hope to get made - a pipe dream really. @scott_towler, @barbarian_days)
Back to my story, a radio personality in Ottawa picks up on our little conversation and asks if I wanted to write a review of the movie for their website - do I!?!?! - and then asks if I'd be willing to see another couple movies and review them. Kind of a what to do during Family Day.
So Saturday I head out with the same friend, we see two more movies, eat wwwaaayyyy tooooo much popcorn and I write a couple of reviews. (The reviews haven't been posted yet but I'll look for the link, if I remember that is.) Then I nap.....ZzzZzzZzz....too much sitting and popcorn can make you pretty sleepy.
So the evening rolls around and I'm wide awake because of the lovely midday nap. Post to facebook that I'm looking for things to do and end up playing a game of Where in the world is Katie (a take on Where in the world is Carmen San Diego) trying to meet up with friends via facebook and text.
I cave sign up for foursquare and see where they "checked in". A night of hilarity ensues following a mishap with some beer, a disco song and a drag queen.
Now Sunday afternoon rolls around, I crawl out of bed and make it all the way to the couch with a big bowl of cheerios. Watch re-runs of Will & Grace and veg. Immerging form the vegetative state to write a blog post, thankful that I still have Monday to do some reading, laundry and relaxing.
Love long weekends!
Going into the long weekend I didn't have any plans much more than to relax, catch up on some reading, maybe watch a movie and do some much needed laundry. But that all changed at 3:45pm on Friday.
Friday afternoon I get a text from a friend asking if I want to go see "Unknown" which of course I do because I have a great love for Liam Neeson. Great flick by the way, very good plot twists. Anyway, after the movie I tweeted my love for it and all things Liam Neeson. From which sprouted a random tweet-convo with a friend who lives/works in Los Angeles. He works in television and is writing a screenplay for a movie he and his friends hope to get made - a pipe dream really. @scott_towler, @barbarian_days)
Back to my story, a radio personality in Ottawa picks up on our little conversation and asks if I wanted to write a review of the movie for their website - do I!?!?! - and then asks if I'd be willing to see another couple movies and review them. Kind of a what to do during Family Day.
So Saturday I head out with the same friend, we see two more movies, eat wwwaaayyyy tooooo much popcorn and I write a couple of reviews. (The reviews haven't been posted yet but I'll look for the link, if I remember that is.) Then I nap.....ZzzZzzZzz....too much sitting and popcorn can make you pretty sleepy.
So the evening rolls around and I'm wide awake because of the lovely midday nap. Post to facebook that I'm looking for things to do and end up playing a game of Where in the world is Katie (a take on Where in the world is Carmen San Diego) trying to meet up with friends via facebook and text.
I cave sign up for foursquare and see where they "checked in". A night of hilarity ensues following a mishap with some beer, a disco song and a drag queen.
Now Sunday afternoon rolls around, I crawl out of bed and make it all the way to the couch with a big bowl of cheerios. Watch re-runs of Will & Grace and veg. Immerging form the vegetative state to write a blog post, thankful that I still have Monday to do some reading, laundry and relaxing.
Love long weekends!
February 17, 2011
An amazing tribute
This is an email that I received today from a friend from years past. I think it's a neat way to optimize viral messaging to create social movement.
Kim's goal is to reach 1,000,000 viewers - please help her reach her goal and pass this on to all the amazing women in your life. Kim's goal is to reach 1,000,000 viewers - please help her reach her goal and pass this on to all the amazing women in your life.
__________________________________________________
This happened in Toronto's Eatons Centre!
For all my amazing women friends!
A Flash Mob Dance Video was organized by Kim MacGregor. Kim created this as a tribute to her best friend Erika Heller who died of colon cancer last
year. Each and every telephone conversation they ever had, Erika would end
by telling Kim "You're an amazing woman"! Well, Kim wanted to do something special to honour her friend and this is the result.
year. Each and every telephone conversation they ever had, Erika would end
by telling Kim "You're an amazing woman"! Well, Kim wanted to do something special to honour her friend and this is the result.
Kim's goal is to reach 1,000,000 viewers - please help her reach her goal and pass this on to all the amazing women in your life. Kim's goal is to reach 1,000,000 viewers - please help her reach her goal and pass this on to all the amazing women in your life.
Social Media Conference
The opportunity presented itself to attend a social media confernece at the end of March in Toronto and I'm jumping in head first. The conference is called Social Media, Networking and Technology Summit in case anyone is interested in checking it out as well; link.
The conference is being put on by the Canadian Society of Association Executives (CSAE) and it's all about how Associations can make use of social media platforms like Twitter, Facebook, Foursquare, etc to most effectively engage people. It's going to be two days with fairly intensive knowledge transfer, which is going to include case studies about those who are doing in right and those who are failng miserably. I am hoping my organization doesn't pop up in the failing miserably category.
I think for the most part the conference will help me to build a social media strategy which will work even with my limited familiarity with most platforms. Hopefully, if I build a strategy that mirrors one that has proven to work it will, in a sense, buy me some time to learn the rest of my way around.
My boss has said that her vision for our association's strategy is to align ourselves favourably with a structure that is already working for a sister society but ultimately learn all we can to position ourselves ahead of the curve. My boss hopes to see us in the next coming years as the leaders in social media within the medical community. The group that all others look to.
To me these sound like fairly lofty goals, especially seeing as we are getting into the game on the later side of things.
The conference is being put on by the Canadian Society of Association Executives (CSAE) and it's all about how Associations can make use of social media platforms like Twitter, Facebook, Foursquare, etc to most effectively engage people. It's going to be two days with fairly intensive knowledge transfer, which is going to include case studies about those who are doing in right and those who are failng miserably. I am hoping my organization doesn't pop up in the failing miserably category.
I think for the most part the conference will help me to build a social media strategy which will work even with my limited familiarity with most platforms. Hopefully, if I build a strategy that mirrors one that has proven to work it will, in a sense, buy me some time to learn the rest of my way around.
My boss has said that her vision for our association's strategy is to align ourselves favourably with a structure that is already working for a sister society but ultimately learn all we can to position ourselves ahead of the curve. My boss hopes to see us in the next coming years as the leaders in social media within the medical community. The group that all others look to.
To me these sound like fairly lofty goals, especially seeing as we are getting into the game on the later side of things.
Content Rules
My boss lent me a pretty interesting book:
"Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business" <- longest book name ever!
I haven't quite made it all the way through the book yet but so far it's intriguing and Chapman and Hanley's approach is unique. They discuss content in terms of their kids and how the small principles of nurturing are needed for new ventures (social media). And the way to keep the momentum going is to "feed the beast".
I jumped a couple chapters to the section about webinars for two reasons. First, a large part of my field includes attending webinars and web-based meetings. And second, because of the title "If Webinars Are Awesome Marketing Tools, Why Do Most Of Them Suck?" it totally sums up my opinion of webinars nicely. I find most of them tedious to sit through or frustrating because something always fails to work properly.
Anyway, the chapter defines what a webinar is and how they underperform on a regualr basis. But they also make sure to outline what you should consider when you do decide to put on a webinar.
Now I understand that webinars aren't the most appealing mainstream social media option but when done properly I think they are effective business to business tools. If tracking is done properly (number of registrants : number of participants : number of leads generated) webinars can be an effective way to monitor messaging and business growth.
Links:
Google Books "Content Rules"
C.C. Chapman
"Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business" <- longest book name ever!
I haven't quite made it all the way through the book yet but so far it's intriguing and Chapman and Hanley's approach is unique. They discuss content in terms of their kids and how the small principles of nurturing are needed for new ventures (social media). And the way to keep the momentum going is to "feed the beast".
I jumped a couple chapters to the section about webinars for two reasons. First, a large part of my field includes attending webinars and web-based meetings. And second, because of the title "If Webinars Are Awesome Marketing Tools, Why Do Most Of Them Suck?" it totally sums up my opinion of webinars nicely. I find most of them tedious to sit through or frustrating because something always fails to work properly.
Anyway, the chapter defines what a webinar is and how they underperform on a regualr basis. But they also make sure to outline what you should consider when you do decide to put on a webinar.
Now I understand that webinars aren't the most appealing mainstream social media option but when done properly I think they are effective business to business tools. If tracking is done properly (number of registrants : number of participants : number of leads generated) webinars can be an effective way to monitor messaging and business growth.
Links:
Google Books "Content Rules"
C.C. Chapman
February 4, 2011
CRAP! Someone stole my Audi!
Unfortunately, I am a little late with my post but I got wrapped up in a book more on that another day....
We've had an executive shift in my office and the new executive director has a lot of different ideas and is keen to fully integrate social media into our everyday public education/awareness activities. When I mentioned that I was taking courses to learn more about social media and how to create a business strategy using social media, she mentioned having seen an innovative use of SM for the launch of the Audi A3. So I went on the hunt.
Audi used social media and instant news reporting in a landmark move to promote the new A3 which began with a late-night heist. The "story"included surveillance footage, news reports, special investigators, TV commercials, posters seeking public input; eveything you could think of, all available online, in print, and via mass media. Bloggers worldwide heard about the heist of the A3 and the "story" went viral. I'm not going to give too much away because you really should watch the video below. But think interactive spy movie, Audi was actively engaging the public in seeking the missing A3 through ingenious multi-media cross platform advertising.
I think because of the format in which Audi presented the theft of the brand-new-state-of-the-art-not-yet-available-in-North-America A3 it became a thrilling story which people were following with fervent anticipation. The impact the launch of the Audi A3 had was such that 5 years later there still really hasn't been anything like it.
If you'd like to watch the case study about "The Art of the H3ist" I've included here, but you can also visit the ad company's website, http://www.campfirenyc.com/, to check out some of their other work.
Audi Case Study from Campfire on Vimeo.
On another note I love the CampfireNYC website, again, it's super innovative and unlike any other site I've seen. These are definitely people who know how to think outside the box
We've had an executive shift in my office and the new executive director has a lot of different ideas and is keen to fully integrate social media into our everyday public education/awareness activities. When I mentioned that I was taking courses to learn more about social media and how to create a business strategy using social media, she mentioned having seen an innovative use of SM for the launch of the Audi A3. So I went on the hunt.
Audi used social media and instant news reporting in a landmark move to promote the new A3 which began with a late-night heist. The "story"included surveillance footage, news reports, special investigators, TV commercials, posters seeking public input; eveything you could think of, all available online, in print, and via mass media. Bloggers worldwide heard about the heist of the A3 and the "story" went viral. I'm not going to give too much away because you really should watch the video below. But think interactive spy movie, Audi was actively engaging the public in seeking the missing A3 through ingenious multi-media cross platform advertising.
I think because of the format in which Audi presented the theft of the brand-new-state-of-the-art-not-yet-available-in-North-America A3 it became a thrilling story which people were following with fervent anticipation. The impact the launch of the Audi A3 had was such that 5 years later there still really hasn't been anything like it.
If you'd like to watch the case study about "The Art of the H3ist" I've included here, but you can also visit the ad company's website, http://www.campfirenyc.com/, to check out some of their other work.
Audi Case Study from Campfire on Vimeo.
On another note I love the CampfireNYC website, again, it's super innovative and unlike any other site I've seen. These are definitely people who know how to think outside the box
January 25, 2011
My friend's band covered Justin Bieber's Somebody to Love and in an attempt to help their video go viral, I designed the email newsletter below. The newsletter was distributed to the fanlist and each section linked to a different form of social media: the band's blog, twitter, facebook group, myspace, email, etc.
The image is currently linked to the video, in case anyone is interested I know they'd love more fans.
Until recently this was the most experience I'd had with social media, although graphic design is a big part of what I do. Ulitimately, I love it if I could spend most of my time designing and finding a away to tie in social media.
January 23, 2011
Validation
This is my favourite video that I've found on YouTube. It's a little corny in places but I think that it touches on something.
What have I done....?
I'm not sure what I've gotten myself into with these courses - I have a feeling it's going to be all too much.
Never have a taken a course which is entirely online, yet this term I decided to sign up for three?!?!?! Not only am I taking three online courses but they are all entirely focused on social media and creating an all-consuming online presence. Blogs, twitters, discussion boards, endless and endless commenting. Web 2.0 is the brain-child of people who are forever wanting to have their two cents counted without ever really talking to anyone while continually amassing more and more "friends".
I can totally see the benefit of social media for businesses or organizations and through the assigned readings/lessons I'm seeing specifically how it could be of use for the organization I work for. But the course requirement to maintain an online presence via the Algonquin Social Media site is excruciating. I would much rather spend my time, especially my weekends, disconnected from the computer I sit facing Monday through Friday than constantly updating cyberspace on my day-to-day.
I know there is something to be said for the practice of doing but there is also something to be said for living life. To being disconnected from the laptop, blackberry, iphone. To going silent on twitter, facebook, skype, myspace and the blogsphere. More and more society is consumed with the number of cyber "friends" and "followers" rather than actual friends and family. For a time, I was constantly blogging and I had "friends" all over North America whom I'd never actually spoken to but spending all that time on the computer took me away from the people who were actually in my life.
But, for the sake of these courses I'll be part of the social experiment.....uhh experience and write a blog, update my twitter, share videos on youtube, leave my two cents in discussion forums and keep all of cyberspace aware of my daily play by play. Although I am certain I will fall short when it comes to the sheer volume of these updates compared to other classmates.
Onward though I charge.
Never have a taken a course which is entirely online, yet this term I decided to sign up for three?!?!?! Not only am I taking three online courses but they are all entirely focused on social media and creating an all-consuming online presence. Blogs, twitters, discussion boards, endless and endless commenting. Web 2.0 is the brain-child of people who are forever wanting to have their two cents counted without ever really talking to anyone while continually amassing more and more "friends".
I can totally see the benefit of social media for businesses or organizations and through the assigned readings/lessons I'm seeing specifically how it could be of use for the organization I work for. But the course requirement to maintain an online presence via the Algonquin Social Media site is excruciating. I would much rather spend my time, especially my weekends, disconnected from the computer I sit facing Monday through Friday than constantly updating cyberspace on my day-to-day.
I know there is something to be said for the practice of doing but there is also something to be said for living life. To being disconnected from the laptop, blackberry, iphone. To going silent on twitter, facebook, skype, myspace and the blogsphere. More and more society is consumed with the number of cyber "friends" and "followers" rather than actual friends and family. For a time, I was constantly blogging and I had "friends" all over North America whom I'd never actually spoken to but spending all that time on the computer took me away from the people who were actually in my life.
But, for the sake of these courses I'll be part of the social experiment.....uhh experience and write a blog, update my twitter, share videos on youtube, leave my two cents in discussion forums and keep all of cyberspace aware of my daily play by play. Although I am certain I will fall short when it comes to the sheer volume of these updates compared to other classmates.
Onward though I charge.
January 20, 2011
The journey begins...
Welcome to Exploits in Social Media.
The purpose of this blog is for me to chronicle my exploration of the social media maze. Where this exploration will take me: I haven't a clue but, oddly, I'm willing to make the trip. Presently, I'm enrolled in a triad of social media encyclopedic courses, ultimately to help me decode the world of social media.
Over the past decade I have ever-so-slowly explored social media (SM). Slowly dipping in a toe to test the waters. I created a virtual "ME" on:
So with my cypher of SM terms and a topographic map of sites tucked under my arm, I cross my fingers and canon ball in.
The purpose of this blog is for me to chronicle my exploration of the social media maze. Where this exploration will take me: I haven't a clue but, oddly, I'm willing to make the trip. Presently, I'm enrolled in a triad of social media encyclopedic courses, ultimately to help me decode the world of social media.
Over the past decade I have ever-so-slowly explored social media (SM). Slowly dipping in a toe to test the waters. I created a virtual "ME" on:
- YouTube
- MySpace
- Friendster
- 43things
- Blogger (obviously)
- Brinkster
- ICQ
- Picasa
- Flickr
- MSN Messenger
- ....and way too many more.
So with my cypher of SM terms and a topographic map of sites tucked under my arm, I cross my fingers and canon ball in.
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