Yesterday we met with a couple of people from the mcmillan creative team to come up with a few things but most interstingly a video which we hope will spread across the world-wide-web not only because of its message but also because of its creativity.
The mcmillan agency is one of the premier ad and marketing agencies in Canada (in my opinion, anyway). They have a very different way of looking at things and come up with ideas that are leaps and bounds above competitors. Now, granted you're going to pay big bucks for this kind of creative genius but it's worth it. Their work has won numerous awards and if you watch any of the videos on the mainpage of their website, http://www.mcmillanagency.com/, you'll see why.
Not only will they take on the creative elements of a project or program they'll outline an entire communications and social media strategy around it! I don't know yet what they've got up their sleeve based on the minutia of information we gave them but I can't wait to find out. Our next meeting is probably going to be in a couple weeks and hopefully we'll have another good dialogue. And we'll all be inspired to tredge forward.
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