Yesterday we met with a couple of people from the mcmillan creative team to come up with a few things but most interstingly a video which we hope will spread across the world-wide-web not only because of its message but also because of its creativity.
The mcmillan agency is one of the premier ad and marketing agencies in Canada (in my opinion, anyway). They have a very different way of looking at things and come up with ideas that are leaps and bounds above competitors. Now, granted you're going to pay big bucks for this kind of creative genius but it's worth it. Their work has won numerous awards and if you watch any of the videos on the mainpage of their website, http://www.mcmillanagency.com/, you'll see why.
Not only will they take on the creative elements of a project or program they'll outline an entire communications and social media strategy around it! I don't know yet what they've got up their sleeve based on the minutia of information we gave them but I can't wait to find out. Our next meeting is probably going to be in a couple weeks and hopefully we'll have another good dialogue. And we'll all be inspired to tredge forward.
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Showing posts with label viral messaging. Show all posts
Showing posts with label viral messaging. Show all posts
April 19, 2011
February 17, 2011
An amazing tribute
This is an email that I received today from a friend from years past. I think it's a neat way to optimize viral messaging to create social movement.
Kim's goal is to reach 1,000,000 viewers - please help her reach her goal and pass this on to all the amazing women in your life. Kim's goal is to reach 1,000,000 viewers - please help her reach her goal and pass this on to all the amazing women in your life.
__________________________________________________
This happened in Toronto's Eatons Centre!
For all my amazing women friends!
A Flash Mob Dance Video was organized by Kim MacGregor. Kim created this as a tribute to her best friend Erika Heller who died of colon cancer last
year. Each and every telephone conversation they ever had, Erika would end
by telling Kim "You're an amazing woman"! Well, Kim wanted to do something special to honour her friend and this is the result.
year. Each and every telephone conversation they ever had, Erika would end
by telling Kim "You're an amazing woman"! Well, Kim wanted to do something special to honour her friend and this is the result.
Kim's goal is to reach 1,000,000 viewers - please help her reach her goal and pass this on to all the amazing women in your life. Kim's goal is to reach 1,000,000 viewers - please help her reach her goal and pass this on to all the amazing women in your life.
February 4, 2011
CRAP! Someone stole my Audi!
Unfortunately, I am a little late with my post but I got wrapped up in a book more on that another day....
We've had an executive shift in my office and the new executive director has a lot of different ideas and is keen to fully integrate social media into our everyday public education/awareness activities. When I mentioned that I was taking courses to learn more about social media and how to create a business strategy using social media, she mentioned having seen an innovative use of SM for the launch of the Audi A3. So I went on the hunt.
Audi used social media and instant news reporting in a landmark move to promote the new A3 which began with a late-night heist. The "story"included surveillance footage, news reports, special investigators, TV commercials, posters seeking public input; eveything you could think of, all available online, in print, and via mass media. Bloggers worldwide heard about the heist of the A3 and the "story" went viral. I'm not going to give too much away because you really should watch the video below. But think interactive spy movie, Audi was actively engaging the public in seeking the missing A3 through ingenious multi-media cross platform advertising.
I think because of the format in which Audi presented the theft of the brand-new-state-of-the-art-not-yet-available-in-North-America A3 it became a thrilling story which people were following with fervent anticipation. The impact the launch of the Audi A3 had was such that 5 years later there still really hasn't been anything like it.
If you'd like to watch the case study about "The Art of the H3ist" I've included here, but you can also visit the ad company's website, http://www.campfirenyc.com/, to check out some of their other work.
Audi Case Study from Campfire on Vimeo.
On another note I love the CampfireNYC website, again, it's super innovative and unlike any other site I've seen. These are definitely people who know how to think outside the box
We've had an executive shift in my office and the new executive director has a lot of different ideas and is keen to fully integrate social media into our everyday public education/awareness activities. When I mentioned that I was taking courses to learn more about social media and how to create a business strategy using social media, she mentioned having seen an innovative use of SM for the launch of the Audi A3. So I went on the hunt.
Audi used social media and instant news reporting in a landmark move to promote the new A3 which began with a late-night heist. The "story"included surveillance footage, news reports, special investigators, TV commercials, posters seeking public input; eveything you could think of, all available online, in print, and via mass media. Bloggers worldwide heard about the heist of the A3 and the "story" went viral. I'm not going to give too much away because you really should watch the video below. But think interactive spy movie, Audi was actively engaging the public in seeking the missing A3 through ingenious multi-media cross platform advertising.
I think because of the format in which Audi presented the theft of the brand-new-state-of-the-art-not-yet-available-in-North-America A3 it became a thrilling story which people were following with fervent anticipation. The impact the launch of the Audi A3 had was such that 5 years later there still really hasn't been anything like it.
If you'd like to watch the case study about "The Art of the H3ist" I've included here, but you can also visit the ad company's website, http://www.campfirenyc.com/, to check out some of their other work.
Audi Case Study from Campfire on Vimeo.
On another note I love the CampfireNYC website, again, it's super innovative and unlike any other site I've seen. These are definitely people who know how to think outside the box
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